- Steve meade designs build for rockford fosgate 19 full#
- Steve meade designs build for rockford fosgate 19 series#
Meade had not even left the dealer lot before making plans in his head. It is – and has always intended to be – the Toyota equivalent to BMW's mighty M5, the long-time ruler of the sport sedan landscape. Rumored to be the love-child of some overly enthusiastic Toyota engineers in Japan who realized that, with a little effort, they could stuff a V8 into the IS 350 chassis, the IS-F drops all pretense of being a family-friendly machine. Once the insurance payments were handled (thankfully he had not been badly injured), Meade picked up the keys to a new 2011 IS F.
They promised to help out when he was ready to replace his car. Within a day he received a call from the Lexus USA headquarters asking if he was okay. With his IS 250 crushed, Meade made a video of the damage and uploaded it to YouTube. Those plans changed in a blink of an eye one afternoon. Meade planned to step up to an IS 350 as soon as he could, to the point of doubling up his car payments in order to have his ride paid off as soon as possible.
Steve meade designs build for rockford fosgate 19 series#
The IS Series has always been of interest to US buyers and, for California resident Steve Meade, when his IS 250 got slammed from behind while sitting at a stop light, he knew right away what he'd be buying next.
Steve meade designs build for rockford fosgate 19 full#
Competing in the luxury arena is always a bit of an uphill battle and one that Toyota chose knowing full well the Lexus brand would have to go beyond consumers' expectations in order to establish the lineup on American soil. Every manufacturer strives to craft a following of enthusiasts of a certain sort: people who are well-enough off to be able to afford its vehicles, thus ensuring the company's continued success. Brand loyalty is a coveted asset in the automotive marketplace.
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